domingo, 21 de janeiro de 2018

Enunciado teste_jan 2018


 Duração: 2h (30m tolerância) // Cotação = 200 I = 65 / II = 55 / III = 70  Componente formal (correção, articulação de ideias) = 10

I
“Publicity is usually explained and justified as a competitive medium which ultimately benefits the public (the consumer) and the most efficient of the manufacturers — and thus the national economy. It is closely related to certain ideas about freedom: freedom of choice for the purchaser: freedom of enterprise for the manufacturer. The great hoardings and the publicity neons of the cities of capitalism are the immediate visible sign of ‘The Free World.’(…)
It is true that in publicity one brand of manufacturers, one firm, competes with another, but it is also true that every publicity image confirms and enhances every other. Publicity is not merely an assembly of competing messages: it is a language in itself which is always being used to make the same general proposal. Within publicity, choices are offered between this cream and that cream, that car and this car, but publicity as a system only makes a single proposal.
It proposes to each of us that we transform ourselves, or our lives, by buying something more.
This more, it proposes, will make us in some way richer — even though we will be poorer by having spent our money.
Publicity persuades us of such a transformation by showing people who have apparently been transformed and are, as a result, enviable. The state of being envied is what constitutes glamour. And publicity is the process of manufacturing glamour.”
Berger, John. Ways of Seeing. 124-123.
Considerando a passagem transcrita, problematize o papel do discurso publicitário na economia e na sociedade contemporânea.


II
“In the story of the Great Turning, what’s catching on is commitment to act for the sake of life on Earth as well as the vision, courage, and solidarity to do so. Social and technical innovations converge, mobilizing people’s energy, attention, creativity, and determination, in what Paul Hawken describes as “the largest social movement in history.” (…)
Don’t be surprised if you haven’t read about this epic transition in major newspapers or seen it reported in other mainstream media. Their focus is usually trained on sudden, discrete events they can point their cameras at. Cultural shifts happen on a different level; they come into view only when we step back enough to see a bigger picture changing over time. (…) We might need to train ourselves to see the larger pattern and recognize how the story of the Great Turning is happening in our time. Once seen, it becomes easier to recognize. And when we name it, this story becomes more real and familiar to us.”
Macy, Joanna e Chris Johnstone. Active Hope: How to Face the Mess We’re in without Going Crazy. 27.

Comente o excerto citado, argumentando a favor ou contra o posicionamento defendido pelos autores.


III
Analise o texto publicitário abaixo reproduzido, encontrado num mupi do Metro de Lisboa em abril de 2017, tendo em conta, entre outros fatores que julgar relevantes, i) a estrutura composicional; ii) a interação entre as componentes verbal e visual (e os dois tipos de texto visual aqui usados); iii) a evocação de um contexto histórico específico.

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